Black Friday is the busiest shopping day of the year, which is the Friday following Thanksgiving. Many retailers offer door buster deals to entice shoppers to visit their store. Retailers should be taking advantage of mailing lists and direct marketing as a means of getting the word out early for holiday specials to their local residents.. A direct mailing campaign is a great way to get a tangible offer in the hands of their potential customers and will be a reminder of the retailers coming deals for this incredibly profitable day. A highly targeted mailing list can allow any retailer, whether it is an electronics store, pet store, etc, to market towards their specifically tailored audience. When done properly, a direct mailing campaign can be the most cost effective way to promote your product or service to anyone, anywhere in the country.
There are quite a few different direct marketing lists available. These include:
Business Mailing Lists – this list is able to be targeted by industry, sales volume, employee sizes, and more. It also allows you to target specific decision makers by title within each organization. The database can include business name, address, phone number, contact name and title and more.
Residential Consumer List – this file would be targeting people at their home address. There are many ways to create a targeted consumer list including age, income, gender, and more. You also have the option of simply targeting everyone within a specific geography.
Home Owner Mortgage Marketing List – this database would include all individuals that own their home. The majority of this file comes from county tax offices and is selectable by mortgage information including year home was purchased, home value, interest rate, interest rate type and more.
New Movers Lists – this file is comprised of people that have newly moved into an area. This is selectable by anyone moving into an area and can be further segmented into new home owners and new mover renters.
Specialty Marketing Database – these records would include magazine subscribers, specific professional titles, and other databases created through online surveys and more.
It is always important to make sure you are using an updated quality list. The mailing list is the main component of the entire direct marketing campaign. The easiest way to obtain a mailing list is to purchase one through a mailing list broker. Marketing Lists Direct is proficient in providing accurate mailing lists that have the highest deliverability guarantee. Telemarketing lists can also be created from these mailing lists.
The marketing message is also extremely important. Be sure to make your promotion simple, clear, and easy to understand. You want the people who receive your mail piece to look at your marketing piece and know who you are, what you are offering, and how to respond to your offer without having to do any intense research. Your offer should include a call to action. For example, “Be at our location at a certain time and day for this special promotion offer”. A specific time line for the call to action, such as an expiration date or exact time also creates urgency. Also, make it easy for the receiver to respond by phone, email, internet, mail, or in person. People are attracted to free samples, giveaways, guarantees, and great holiday deals.
A direct mailing list campaign will create a buzz, long lines and a sales boost for your retail business for Black Friday and anytime of the year. It is essential to start getting your message out early and frequently. Direct mail is still the most effective way of marketing because of the ease to focus your promotion to as many or as few recipients as your budget allows. By following these few easy suggestions when developing your mailing campaign for Black Friday and the holiday season, you will greatly increase your response rate and your return on investment.
Note: Cross posted from
Black Friday Deals - The Official Black Friday 2011.
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